Essential Products- 2017 to Present
Head of Industrial Design
Joined Essential Products, Andy Rubin's new technology startup, as Head of Industrial Design and fourth employee. Currently leading the design efforts of the company's entire hardware portfolio. Within one year, shipped both the Essential PH-1 flagship smartphone and the 360 degree camera attachment. Day to day responsibilities include:
- Building a cohesive physical design language that is differentiated from competitors but also speaks true to Essential's core values and objectives.
- Visualizing the look and feel of hardware concepts in 2D and 3D
- Driving core decisions on colors, materials and finishes
- Trend research and forecasting
- Collaborating with engineering and product development to bring products from concept to prototype, and ultimately, to production
- Working with manufacturers in Asia to ensure design intent while balancing product quality and yield
- Creating consumer-facing brand, marketing, and sales assets
- Leading a small, but growing team of in-house industrial designers
- Holding down the fort
Playground Global- 2015 to 2017
Founded by Andy Rubin, the creator of Android, Playground is a $300 Million fund for the sole purpose of backing entrepreneurs envisioning the future of the connected world through software defined hardware. Cash is king, but not a commodity. Our team has shipped breakthrough products and built fundamental companies. Now, we are dedicated to building a firm that serves the next generation of entrepreneurs bold enough to build hardware.
All under one roof, the Playground studio is composed of both talent and tools to handle elaborate product design, with experts in fields such as ME, EE, Software, ID, and Manufacturing Operations.
Motorola Mobility- 2011 to 2015
Joined Motorola’s Consumer Experience Design team following college graduation. As lead designer, was responsible for supporting all aspects of product development, from concept discovery to final production. Job function required daily interactions with engineering, program management and other cross-functional teams. Traveled frequently to multiple regions of Asia in order to provide on-site production support at local manufacturers and suppliers. Also contributed as a mentor for summer ID interns by generating project assignments, weekly reviews/critiques, and general guidance.
Was promoted from Junior to Senior designer after 2.5 years of joining the team. Most recently helped launch the 2015 Moto G, the third generation of Motorola’s highest selling smartphone device.
Motorola Mobility- 2010
Participated in key research and design development of multiple programs, focusing specifically on CMF (colors, materials, and finishes). Responsible for weekly market trend analysis, laboratory color testings, and an in-depth personal project.
Nanda Home- 2010
Worked in conjunction with Gauri Nanda, founder of Nanda Home and the original developer of Clocky. Was involved in the discovery phases of new, potential products for Nanda's expanding portfolio. Delivered unique product concepts, form development, and emerging technology research.
The Little Tikes Company- 2009
Joined the Ohio-based company as a designer for its iconic, American-made toys. Collaborated closely with the model shop, sales, and marketing teams to design next-season toys as well as future blue-sky concepts.
Sketching Marker & digital rendering
3D model generation
User and field research
Trend and market research
User experience and interaction
Graphic and visual design
Color, materials, and finishes design
Brand and Social Media development
Photoshop, Illustrator, InDesign, Premier Pro, Flash, After Effects
Rhinoceros, Solidworks, SketchUp
Keyshot, Photoview 360
Powerpoint, Excel, Word
Fluent in English and Mandarine Chinese
College for Creative Studies- 2007 to 2011
Detroit, Michigan USA
BFA in Industrial Design
3.9 GPA- Dean's List 8 consecutive semesters
2017 IDSA SF officer- Secretary
Women In Design: sponsored by IDSA-
Selected as one of seven up-and-coming female designers to be showcased at the WID show & gallery during the 2014 San Francisco Design Week.
2014 Red Dot Design Award- Whisper
2014 Red Dot Design Award- Roadster Pro
Best of Class- 2009 Motorola + CCS sponsored studio competition